When Pierre Voisin created his company with Olivier Blanc in 1972, he baptized Leopold Gourmel as a tribute to his grandfather. The two founders appreciate the authenticity of this character, especially his close relationship with nature when he cultivates his vines and garden in the Ile de Ré.


A respect for the environment that fits perfectly with their way of conceiving the elaboration of cognac ... And it is still Leopold, saddler of his state, that inspires the emblem of the brand: the horse's head. Here again, the symbol is strong, because the most beautiful conquest of man is perfectly associated with the nobility, elegance and finesse of the cognac Leopold Gourmel.


Finally, beyond the affective comparisons, the justification of this patronymic choice is also found in the evocative power of its pronunciation. To say "Leopold Gourmel" ... is already feeling like a promise of new flavors and nice moments of complicity ...